In a creative attempt to highlight South Korea’s growing sleep crisis, the city of Seoul recently hosted a “Power Nap Contest,” where participants competed by doing something simple yet increasingly rare in the country—sleeping peacefully in public.

The event brought together sleep-deprived residents from different walks of life, including students, office workers, and elderly participants, all lying down in a designated outdoor space to take part in a timed nap competition. Organisers designed the contest not as a typical race but as an awareness campaign focused on the importance of rest and mental well-being.

South Korea is widely known for its intense work culture and long study hours, which have contributed to chronic sleep deprivation among its population. Many citizens reportedly sleep far less than the recommended amount due to academic pressure, demanding jobs, and late-night lifestyles.

The contest turned napping into a public spectacle, encouraging participants to relax without guilt while officials observed their rest quality. The unusual event reflects growing concern in the country over stress-related health issues and the need to promote healthier sleep habits.

By turning sleep into a competition, Seoul’s initiative aims to send a serious message: rest is not a luxury but a necessity for a healthier society.